All contents for the ad and promo campaigns are digital and cloud-based. The digital assets are readily available for transport from the Cloud to the play-station (Smartphone or Tablet) connected to the Internet anywhere in the world.
Contents are a one-time production of the digital assets for use relative to a Project. The digital assets of a Project reside in a cloud-based server and are available on-demand for transport from the cloud server to a Smartphone/Tablet running PizzzAR app that is triggered to play the Project with the reading of a Marker or the detection of the location coordinates of the Smartphone/Tablet in a specific location anywhere when connected to the Internet.
The contents of the Project can be updated with ease simply by uploading the updated assets to the cloud-based server.
Advantage: There is no need to make any change to the Marker that is out there for public viewing and use when there is a need to update the contents of the ad/promo campaigns.
The ad and promo campaign plays anywhere to an interested party anywhere in the world that is connected to the Internet.
Multiple sessions of playing of the Project can take place currently across time zones anywhere in the world as long as the user/viewer has Internet connection.
One-time production cost of the Project including production of the digital assets for the content (as low as US$1500 including 10 hours of labor cost for creation and production of digital assets; additional labor billed at US$150 per hour).
Monthly cost of storage of the digital assets in the cloud server (as low as US$0.15 per GB per month).
The per-per-use cost of transport of the digital assets from the cloud server to the Smartphone/Tablet playing the Project. (as low as US$0.25 per GB of data transfer).
A Marker of 2.5” x 2.5” space/area on display in a high consumer traffic area / physical medium can be used for a Project that is an advertisement or promotion campaign consisting of tens of pages of presentation materials including text graphics, video, audio, webpages, images, voice over etc.
There is no physical printing involved; no cost of paper.
It is a super cost efficient way of doing Production.
The non-recurring cost of Production in manageable; the variable costs (cost of storage and transportation of digital assets) rise only in relation to greater volume of viewing/playing of the Project.
Each of the entity in the distribution value chain / food chain of the PizzzAR ecosystem of digital medium for ad/promo campaigns has access to dashboard restricted by their levels of viewing privileges and with password protection. The dashboard gives graphical display of performance data on individual campaigns (Project) and the relative cost of the campaign of the Project on PizzzAR service platform. These are valuable tools for managing the campaigns and the costs and for decision making.
The performance data is the result of Big Data Analytics on the data captured from the individual Smartphone and Tablet playing the Project of ad / promo campaign. Data such as where and when the user plays the Project, the duration of play (eyeballs capture) of the Project, what device was used to play the Project and particulars relative to the user; what projects get the most play, the longest play; what is trending etc.