An Effective & Efficient Solution in the form of digital presentation using AR(Augmented Reality) and VR (Virtual Reality) techniques is now available as a cloud-based managed service that brilliantly addresses all the problems and disadvantages above-stated.
It is a service named UNSDGiPROMO which is one of several managed services provided by PizzzAR Service Platform.
The operation of the service and its functional features are outlined as follows by way of an example with Food Basics, a supermarket chain in South Africa as the mass merchant.
The UNSDGiPROMO service is implemented with location-aware technology for both indoors and outdoors situation that is useful for capturing data for the study of the performance of the advertisement/promotion campaign.
BIG DATA ANALYTICS - BASED PROMOTION WITH PERFORMANCE VISIBILITY
Through the operation of the technique of Big Data Analytics, very useful inferences can be derived from the large quantity of data captured or collected. The results of such analyses are presented in graphical display and heat maps in the dashboard available to the sales and operation managers of the promotion.